|Kling Klang Produkt|
|Released on May 1981|
|UK CHART POSITION #15 . . . US CHART POSITION #72|
|Find it at GEMM|
[high resolution scan]
T he concept of the “personal computer” is taken to its logical extremes on Kraftwerk’s Computer World. The album is notable for a streamlined sound that placed added emphasis on beats and simple melodies, almost single-handedly writing the blueprint for the future of all club, dance and industrial music to follow. Strangely, in 1981 the band was already competing against their own legacy in the likes of Ultravox, Yellow Magic Orchestra and Orchestral Manoeuvres in the Dark. Computer World reminded us that the visionaries had not been standing still since 1978. They had been musing deep on electronic matters, taming electrons in preparation for a digital future, and the result was a clinical studio sound that had more science than art in it. It’s almost as though the personal computer justified everything that Kraftwerk had predicted, and the band now revelled in their role as the rightful leaders of the revolution. “It’s More Fun To Compute” could be seen as a slogan for a new age, one where computers supply all of our needs and serve their own big brotherly interests: communication (“Numbers”), personal power (“Pocket Calculator”), sex (“Computer Love”). Preposterous, I know. Their powers of prognostication aside, Kraftwerk advances on Computer World the notion that music can be reduced to bare elements: a simple message enforced through repetition, electronic beeps and blips, succint melodies invoked sparingly to engage emotion. Just as science had discovered that electric stimuli sent straight into the brain could supercede the senses and achieve the same reaction, Kraftwerk had discovered a way to do the same with digital sound, superceding the need for analog instruments or traditional “music.” In a sense, Computer World is the culmination of Kraftwerk. And then, like Hari Seldon, they disappeared again.
|3549-2 back sleeve|
KARL BARTOS --
WOLFGANG FLUR --
RALF HUTTER --
FLORIAN SCHNEIDER --
return to KRAFTWERK discography
|REGION||RELEASE DATE||LABEL||MEDIA||ID NUMBER||FEATURES|
|UK||May 1981||EMI||LP||EMC-3370||picture sleeve|
|US||May 1981||Warner Bros.||LP||HS-3549||picture sleeve|
|CAN||May 1981||Warner Bros.||LP||XHS-3549|
|ITA||1981||EMI||LP||3C 064-64370||picture sleeve|
|NET||1981||EMI||LP||1A 062 64370|
|GER/NET||August 18, 1991||EMI||CD||7476040|
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